Clean Up Your CRM Import: Bulk Check URLs for Redirects & Errors First

4 min read SEOMediaWorld Staff

CRM Import Just Broke Your Workflow?

Ever tried importing a list of company websites into your CRM — and suddenly half your automations stop working?

Your forms break. Your custom fields don’t resolve. And worst of all? Your workflows can’t route leads correctly.

The root cause? Broken or redirecting URLs. Most CRMs choke when they hit a 404, a redirect chain, or even a mistyped protocol (http vs https).

Let’s fix that.

Use this free bulk HTTP status code checker to scan your list and spot issues before you hit import.

Why CRM Imports Fall Apart So Easily

Here’s the dirty little secret nobody tells you: Most exported lists — especially from third-party tools — contain outdated or messy URLs.

Typical issues include:

  • 301/302 redirects that slow down CRM lookups
  • 404 errors where the domain no longer exists
  • Soft 200s showing up as “okay” but load blank pages
  • HTTP/HTTPS mismatches
  • URL typos, slashes, and bad formatting

All of these wreck CRM logic. If you’ve built any routing, scoring, or enrichment — it fails silently.

What You Thought Would Happen…

You export a list from a tool like BuiltWith, Hunter, or Apollo. You paste those company URLs into HubSpot or Salesforce. You expect the system to magically pull in firmographic data or trigger your workflows.

Instead? You get inconsistent lead data, failed API calls, and broken lead scoring logic.

This isn’t just a formatting problem — it’s a status code problem.

What CRM Systems Actually Expect

Modern CRMs assume the URLs you import are:

  • Valid (no typos or malformed strings)
  • Reachable (not throwing 403s or 404s)
  • Final destination URLs (no multiple redirects)

When you feed the system a chain like:
http://companysite.com301302200 — the CRM doesn’t always wait around. It times out. Or worse, stores the wrong final value.

That’s how routing rules break.

Fix It With a Bulk HTTP Status Code Check

Before your next import, clean your URL list using this free tool: Bulk HTTP Status Code Checker

What the tool does:

  • Scans all your URLs in bulk
  • Detects response codes: 200, 301, 302, 403, 404, 500, etc.
  • Flags redirect loops or chains
  • Outputs a clean report you can filter and fix

No scripts. No browser extensions. No guessing.

Step-by-Step: How to Clean Your CRM URL List

Step 1: Export Your Existing URL List

Pull your contacts/companies list from your CRM or enrichment source. Make sure the column with URLs is included.

Step 2: Paste URLs Into the Tool

Head over to the tool, paste your URLs in bulk. You can enter up to 500 at a time without logging in.

Step 3: Download & Filter Results

Once scanned, export the results. Use Excel/Google Sheets to:

  • Filter by status codes
  • Flag anything that isn’t 200
  • Check which domains go through multiple redirects
  • Remove URLs that return 403s or 404s

Step 4: Clean or Replace Bad URLs

Use VLOOKUP or conditional logic to replace broken URLs. For domains that redirect, update your master list to the final destination.

Step 5: Re-import Clean URLs Into CRM

Now that every URL is verified and trimmed, import them into your CRM.

Clean data → Smoother workflows.

Common Status Codes You’ll See (And What They Mean)

Status CodeWhat It MeansWhat You Should Do
200OK, page loads fineNo action needed
301/302Redirect (permanent/temp)Replace with final destination
403ForbiddenRemove or flag for manual check
404Not FoundRemove from list
500+Server errorRetry later or exclude

Real Example: Before vs After Cleanup

Let’s say your list includes: http://abccompany.com — but that URL now redirects through 2 hops to https://www.abccompany.io

If your CRM import didn’t follow that chain, it might store the old value. Your integrations won’t find the company record.
Your enrichment tools will fail.

After checking with the Bulk Status Code Checker: You now update the URL to the final destination. CRM works smoothly again.

More Tools to Streamline Your URL Audits

  • Bulk HTTP Status Code Checker — Your go-to, quick cleanup tool.
  • httpstatus.io — Rich redirect data, export-friendly, ideal for deep diagnostics.
  • Urlcheckr — CSV import, custom headers, redirect depth control. Great free-tier utility.

Final Thoughts: Don’t Let Bad URLs Undermine Good Data

Your CRM is only as smart as the data you feed it. Broken links create silent errors that kill automation and analytics.

Before you import any company URLs:

✅ Bulk check them
✅ Fix redirects
✅ Delete bad links

You’ll save hours of debugging — and make every automation count.

👉 Use this free Bulk HTTP Status Code Checker before your next import.

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