Fix Your CRM Import Errors: Format Your Company URLs First

That CRM Error Isn’t a Bug — It’s a Signal You’re Ready to Work Smarter

That import error isn’t a problem with your data; it’s a prompt for a better process.
Your CRM is simply telling you it’s ready for high-quality input.

And here’s the good news:
Cleaning and formatting company URLs isn’t just fixable — it’s fast, easy, and the foundation for automation.

Use this free Domain Name to URL String Converter to instantly clean, format, and prep your company URLs before importing them into HubSpot, Salesforce, or any CRM.

In this guide, I’ll walk you through exactly how to prep your company URLs so your next CRM import doesn’t just work — it powers enrichment, segmentation, automation, and results.

How do I fix CRM import errors caused by URLs?

To fix CRM import errors caused by improperly formatted URLs, you must first remove bad prefixes (like http:// or www.) and apply a consistent format using spreadsheet formulas. Add a uniform https:// prefix, and verify all URLs point to valid root domains before importing.

The Clean Data Flywheel: Why Formatting URLs Is a Game-Changer

Think this is just cleanup work? It’s bigger than that.

A clean company URL is the key that unlocks your CRM’s smart features — from enrichment tools to segmentation and campaign logic.

Here’s the flywheel:

• Standardized URLs help your CRM identify companies
• That triggers automatic enrichment (size, location, LinkedIn, tech stack)
• Now you can segment with precision — target CEOs at 500+ person SaaS companies
• That boosts campaign relevance → more opens, clicks, conversions
• And you build an even cleaner, smarter list next time

It’s not a cleanup task. It’s a strategic advantage.

The Machine’s Viewpoint: Why CRMs Break Without Clean URLs

Behind the scenes, your CRM treats the company URL like a unique identifier — just like an ID number.

When you import https://company.com, the CRM passes that domain to a data enrichment engine via API.
If your input is missing the prefix, or has a trailing slash, or includes www., it’s like using a broken key. The API call fails. No enrichment. No match. No magic.

Want that automation to fire correctly? Give the CRM the exact format it expects.

Your Blueprint to Fix CRM Import Errors — Step by Step

Step 0: The Quick Scan & Filter

Before formulas, check your data for trash.
Here’s what to do:

• Sort your column A to bring all similar values together
• Remove or move anything that isn’t a domain:
  • Email addresses (john@company.com)
  • Phone numbers (+1 888-1234)
  • Text like “Not provided” or “unknown”

Your formula is smart, but it’s not magic. Garbage in = garbage out.

Step 1: Remove Prefixes (http, https, www)

Let’s strip out clutter like http:// or www. from the URL.

=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2, “https://”, “”), “http://”, “”), “www.”, “”)

This turns https://www.apple.com into apple.com — clean and ready for the next step.

Step 2: Add https:// to Every Domain

CRMs want full URLs with the correct prefix. Here’s how to add it back — the right way:

=”https://” & A2

That gives you a uniform format like https://apple.com for every row.

Step 3: Combine It All — Basic All-in-One Formula

You can simplify the above into one clean formula:

=”https://” & SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2, “https://”, “”), “http://”, “”), “www.”, “”)

This handles basic cases. But for messy lists? Let’s go pro.

The All-in-One Bulletproof Formula for Any URL

Have entries with slashes, subpages, or weird formatting? Use this advanced formula.

=ARRAYFORMULA(IF(ISBLANK(A2:A), “”, “https://” & REGEXREPLACE(REGEXREPLACE(A2:A, “https?://”, “”), “(^www\.|/.*)”, “”)))

What this formula does:

• ISBLANK — Skips empty cells
• REGEXREPLACE(“https?://”) — Removes both http:// and https://
• REGEXREPLACE(“(^www\.|/.*)”) — Removes www. and anything after a slash
• ARRAYFORMULA — Applies to every row in column A without dragging

This is your all-in-one cleaner for any dirty URL list.

HubSpot & Salesforce Specifics: Where to Put the Cleaned Data

Once your URLs are ready, make sure you drop them into the right field:

CRM	Field Name You Must Use	Why It Matters
HubSpot	Company Domain Name	Triggers auto-enrichment from HubSpot data
Salesforce	Website (on Account object)	Enables deduplication and enrichment

Map the wrong field? None of the enrichment magic happens.

The Final Check: Run a Test Import First

Before uploading thousands of records, do a test run.

• Export a new CSV with just 10 rows of cleaned data
• Import it into your CRM and confirm:
  • No errors
  • Enrichment works
  • The field mapping is correct

Fixing 10 bad rows is easy. Fixing 10,000? Painful.

Common Issues & How to Solve Them

Issue: Formula returns an error

Fix: Use this variant to handle blank cells:

=IF(ISBLANK(A2), “”, “https://” & SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2, “https://”, “”), “http://”, “”), “www.”, “”))

Issue: CRM still throws errors

Fix: Make sure there are no trailing slashes or typos. Use TRIM() and regular expressions if needed.

Future-Proof Your Data: Building a Proactive System

The ‘Golden Rule’ of Lead Capture

Your best defense is prevention.
Audit your lead forms right now:

• Are you capturing just the domain (company.com) or full URLs?
• Add field validation that enforces a consistent format

Clean data starts at the source.

The Weekly Data Hygiene Sprint

Block 15–20 minutes each Friday.

Or batch-clean them automatically with tools like [your tool] or Skrapp’s domain cleaner, and skip the manual steps.

Pick 100–200 records. Run them through the formula.

Repeat weekly. You’ll clean your CRM without ever needing a weekend binge session again.

Your Ultimate CRM Import Checklist

Before you hit upload, make sure you’ve checked these off:

Clean: Did you filter out non-URL data like emails and text?
Standardize: Did you use the bulletproof formula to format all domains?
Validate: Did you run a 10-row test import to check for errors?
Map: Did you match the cleaned column to the correct CRM field (e.g., “Company Domain Name”)?

Conclusion

This isn’t just spreadsheet cleanup. This is the first domino in a smarter CRM strategy.

The moment you start giving your CRM clean, standardized company URLs, you unlock:

• Accurate data enrichment
• Fewer duplicates
• Better segmentation
• Smarter campaigns
• Higher close rates

You’ve got the formulas. You’ve got the checklist. You’ve got the system.

Now go fix those URLs.
Then import with confidence.
And if you want the fastest solution?

👉 Use the free Domain to URL Converter tool to get it done in seconds — no formulas, no fuss.