See Every Page Your Competitor Has (Free, Fast & 100% Legal Method)
If you’re doing SEO and want to outsmart your competitors, step one is simple: know exactly what pages they have. No fluff, no paid tools yet — I’ll give you the free method right now so you’re not scrolling forever.
Within seconds, you can pull up your competitor’s full page list using this free XML Sitemap URL Extractor. Just enter their domain, and you’ll instantly see every URL they’ve submitted to Google — works in the USA, internationally, anywhere Google indexes pages.
The Google “site:” Command: Your Instant Competitor Page Finder
- Go to Google.
- Type:
site:competitorwebsite.com(replace with their domain). - Press Enter.
You’ll see a list of all indexed pages from that site. Each result shows the page title, URL, and a snippet. This is gold for spotting their content strategy, their product pages, blog posts — basically everything they’re putting out there for Google to see.
Beyond the Basics: Advanced Free Methods for Deeper Analysis
Once you’ve got the basics, layer in these free SEO tools and tactics to uncover even more.
Using the Wayback Machine to See Historical Pages
- Go to archive.org.
- Enter your competitor’s domain.
- Explore snapshots over time to see old pages, deleted content, or past strategies.
Why it’s useful: You’ll spot outdated products, seasonal campaigns, or experiments they quietly abandoned.
Extracting URLs with a Free XML Sitemap Tool
If your competitor’s sitemap is public, you can pull every URL instantly:
- Visit: Free XML Sitemap URL Extractor
- Enter the competitor’s domain.
- Extract their sitemap URLs in seconds.
Pro Tip: Sitemaps often include pages that aren’t easy to find via Google, like hidden landing pages or special campaign URLs.
Checking New Pages as They’re Published
Use Google Alerts or a free index monitoring tool to track fresh content.
- Set an alert for:
site:competitorwebsite.com - Get notified when new pages appear.
How to Categorize and Analyze Competitor Pages
Finding pages is step one. Now, organize them to see patterns:
Create a simple spreadsheet with:
- Page Title
- URL
- Topic
- Target Keyword
Why this matters: You’ll see what topics dominate, which keywords they target, and where they leave gaps for you to win.
Putting the Data to Work: What to Do With Your Competitor’s Pages
Content Creation Ideas
- Find a top-performing page from your competitor.
- Identify their target keyword.
- Write a better, updated, or more in-depth version.
- Add visuals, data, or FAQs they missed.
Other Smart Uses
- Spot content gaps you can fill.
- Analyze on-page SEO titles, headings, and meta descriptions.
- Detect outdated pages you can create a fresher alternative for.
A Quick Comparison of Free Competitor Analysis Methods
| Method | Best For | Pros / Cons |
|---|---|---|
| Google site: command | Quick overview of indexed pages | Free, fast / Misses unindexed pages |
| Wayback Machine | Seeing past content and deleted pages | Historical insight / Can be time-consuming |
| Free XML Sitemap Extractor | Pulling all sitemap-listed URLs | Finds hidden pages / Needs public sitemap |
| Google Alerts | Tracking new content | Real-time updates / Only catches public changes |
What If a Competitor’s Page is Missing?
Pages might not show if:
- They’re noindexed.
- The page is too new.
- It’s behind a login.
- It’s blocked by robots.txt.
Fix:
- Check the sitemap.
- Use the Wayback Machine.
- Search for exact phrases from their content in Google.
Frequently Asked Questions
Does the site: command show every page?
No. It only shows indexed pages Google knows about.
What if I want to see new pages as they’re published?
Use Google Alerts or free SEO monitoring tools.
Are there free tools that do this automatically?
Yes — XML sitemap extractors, index checkers, and some browser extensions.
Conclusion
Now you know how to see every page your competitor has without spending a cent. From the quick site: command to digging deeper with sitemap tools and archive data, you can uncover their content strategy, find gaps, and create pages that outrank them.
Your move: Pull their URL list today, find one content gap, and publish a page that makes theirs irrelevant.